reputation management

Are you maximizing your social media potential?

Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs.

Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, it can be difficult to drive results based on social media reputation alone. To reap rewards from social media marketing, you need to devise new methods and augment your strategy with social media tools to stand out from the crowd.

Meetup

Meetup is a great site to plan face-to-face meetings with people with similar interests. Does your company sell hiking, camping, and backpacking products? Organize a meetup for the people in your community to go on a hike. You really can’t get a better customer interaction than engaging with them through the activities they love.

Eventbrite

Eventbrite is a formal events planning platform that helps you organize, plan, and market your event, along with an added bonus: recruitment potential. You can easily market yourself as an expert in an industry to either attract freelancers or educate potential customers about the problems you aim to solve for them.

Answer Forums

Popular answer forums such as Yahoo! Answers, Quora, and even certain Reddit sub-channels such as /r/askmeanything or /r/whatisthisthing let netizens crowdsource information about certain industries or products. Many companies use these to promote their brand by answering questions, most especially those that are within their expertise. This helps establish credibility and organic connection with prospective clients.

Disqus

Disqus is a great way to facilitate dialogue while protecting privacy and upholding etiquette and other standards. You can embed Disqus onto your online content such as videos or blog articles so that people can voice out their concerns or opinions but in a way that helps prevent flaming (the act of deliberately insulting or provoking other people online). Disqus lets moderators monitor and regulate responses closely so that the conversation remains civil and productive.

Slack

Most people who use the messaging app Slack see it as a way to communicate with friends and coworkers. However, with a little creativity, you can join conversations from all over the world to boost your online presence. There are countless channels devoted to industries, categories, hobbies and more. All you have to do is insert yourself and your company into the conversation to get people talking about your business!

It’s hard to deny that technology has made our lives more complicated. It can feel a little overwhelming at times. Thankfully, the answer is simple: partner with a managed technology provider. For a never-ending source of information on reputation and social media management, get in touch with us today.

Published with permission from TechAdvisory.org. Source.
how-facebook-news-feed

How Facebook’s News Feed tweaks affect you

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being.

Potential outcome for Facebook

One of the main sources of revenue for the social media giant is from its advertising program. But with the changes set to take place, there’s a high possibility that users will spend less time on its platform. This would mean comparatively less effective advertising than before, thus fewer advertisement signups from businesses.

While they do admit this move may potentially hurt profitability, Facebook hopes this change will improve user experience, which in the long-run may translate into higher profits.

Reason for News Feed change

Users enjoy learning about what’s happening in their social circles. Whether what’s shared is as mundane as what someone recently baked, or as momentous as a wedding, every day millions of users like and comment about each other’s lives. For this reason, Facebook has decided to spotlight images and videos that are more meaningful to people on a personal level. Such posts have greater power to deepen human bonds.

Weighing the pros and cons of the News Feed change

However, research has found that constant use of Facebook can cause people to feel alienated and inadequate, reducing people’s overall well-being in the long run. According to the American Academy of Pediatrics, teenagers are especially liable to “Facebook depression,” as they constantly compare themselves with their peers.

On the other hand, several researchers believe that an individual’s personality has a greater impact on the type of response he or she will have. If you feel your life is very fulfilling, seeing your friend or family member having fun would make you happy. By contrast, if you’re unhappy or feeling insecure with life, seeing other people’s happier moments will depress you even more.

Effectiveness of change

It’s still too early to tell whether this move will change society for the better and, at the same time, salvage Facebook’s reputation of being a platform that helps people connect with each other. Only time will tell.

Besides Facebook, there are other online channels that can improve your business reputation. If you’re interested in building a stronger web presence, contact us today and we’ll help you get started.