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why-dashboards-are-vital

Why dashboards are vital to your business

People are visual creatures, which means we interpret visual data better than written words. That’s why most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand. Dashboards have become a critical part of the analytics process. Here are some common uses of dashboards across various business functions.

Marketing insights

An organization’s marketing department typically analyzes a significant amount of data from various channels. Whether the purpose is to forecast monthly sales, predict trends, or build marketing strategies, marketing officers use dashboards to compare, sort, and analyze raw data to churn out meaningful information presented in an easy-to-understand format. This allows key decision-makers to easily make decisions using that information.

Tracking sales opportunities

Sales dashboards are perfect for tracking products and services. They help you identify sales opportunities by monitoring top-selling products and comparing the growth in revenue on a periodical basis. They sync to your raw data, so your charts are always up to date, thus eliminating the need to spend hours manually entering and preparing sales reports and charts.

Social media management

Social media management is more than just posting regularly on your business’s social media accounts. And in most cases, your social media platform’s default dashboard doesn’t give you deep insight into your social media campaigns. What’s more, managing multiple social media accounts can quickly become a cumbersome process since you have to use several login credentials. Instead, you can manage your accounts all at once through a comprehensive social media dashboard, saving you valuable time and effort.

Financial reports

Presenting financial data is so complex that it often leads to misinterpretation and misunderstanding of critical data. Dashboards make creating financial reports much easier, and financial analysts can take advantage of dashboards to display sensitive data in a comprehensible graphical format — be it customer invoices, progress toward revenue goals, or business expenses.

Project collaboration

Businesses of all sizes require their employees to collaborate on projects, whether on-site or online. Project supervisors need to get their teams together to give them projects’ requirements, deadlines, and responsibilities, and to get progress updates. With the help of project collaboration dashboards, members will see the complete workflow of the project, allowing for a more efficient and collaborative working environment.

Dashboards eliminate the complications of presenting complex business data and make your team more efficient. If you’re looking to implement dashboards and other cutting-edge tools to make your job easier, contact our consultants today.

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Keeping Facebook and Twitter safe from hackers

Keep your guard up! Pranksters, malicious attackers, and hackers come in different forms, but they are all after your online privacy and security — especially on social media. There are several things you can do to protect your Facebook and Twitter accounts.

Lock screens exist for a reason

Lock all your computing devices as soon as you stop using them. This way, you are safe from the simplest hack of all: someone opening a browser on your computer that has your social media login saved. 

Strong passwords are never out of fashion

Unlocking your phone may be limited to a six-digit passcode, but you’ll need something much more complicated for your account password. Create a password that you don’t use for any other account because with the regular occurrence of data breaches, hackers probably already have a long list of your favorite passwords from other websites and platforms. 

It is best to use a password manager like an app or online service that allows you to generate and retrieve complex passwords.

You can also enable two-factor authentication, which requires a secondary verification step such as a code sent to your phone. Even if hackers have your password, they won’t be able to log in without your phone.

Make use of social media features

Facebook can help you keep tabs on who’s accessing your account and from where. Click on the down arrow located at the upper right corner of your Newsfeed and select Settings. Then click Security and Login to get more information. If you sense an imposter, click the right-hand icon so you can log out remotely or report the person.

From there, turn on Get alerts about unrecognized logins to get notifications via Facebook, Messenger, or email if someone is logged into your account from an unrecognized browser. Unfortunately, Twitter doesn’t have the same option (which makes the two-factor authentication extremely necessary).

Hackers can also barge into your Facebook and Twitter accounts through third-party services that you’ve given access to your profiles, so make sure to double-check what you have approved.

  • Facebook: Go to Settings > Apps and Websites to view and manage outside service with access to your account
  • Twitter: Go to Settings and Privacy > Apps to check and edit the list

Lastly, be sure to check the permissions Facebook and Twitter have on your smartphone or tablet.

  • Android: Go to Settings > Apps > App permissions
  • iOS: Go to Settings > Privacy to manage which service can access which parts of your phone
Less personal info, fewer problems

These steps are just the beginning of what you should be doing. You should also limit the personal data you input into your social media accounts. Avoid oversharing.

By following these tips, you can prevent Facebook and Twitter hacking. 

Cybersecurity is a sprawling issue and social media privacy is such a small sliver of what you need to stay on top of. For 24/7 support, call our team of experts today.