Blog

Boosting SMB marketing with automation

Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time and effort, and can require a significant financial investment. Previously, only large corporations could afford marketing automation, but that’s no longer the case.

Turn Instagram followers into customers

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips. […]

5 Tips for protecting corporate data

A data breach can happen to anyone, even to the most secure businesses or financial institutions — and cybercriminals could even attack your company’s network. How can you be sure your network is completely hacker-safe? As a business owner, you can’t afford a data breach, as it could cost you your clients and reputation.

Disaster recovery during hurricane season

There’s no telling when natural disasters will occur. When they do, certain regions in the country often bear the brunt of their impact, like when Hurricanes Harvey and Irma hit certain states in 2017. With a well-designed disaster recovery (DR) plan, your business can be spared from total devastation.

IT terms you need to know

Jargon can be intimidating if you’re dealing with IT issues and you’re anything but techy. Running an anti-malware scan can generate auto pop-ups that leave you clueless with IT terms that sound Greek. Learning the basic concepts listed here will help you move on and not be surprised the next time that happens.

4 ways to boost staff efficiency

Technology enables businesses to work remotely, collaborate more efficiently, and manage their time more effectively. But to achieve these benefits, you need to implement technologies that align with your business’s needs. Here are some things to consider.

What are 2-step and 2-factor authentication?

In the digital age, cybersecurity should be one of the top priorities for anyone who goes online. One way is to vet those who are trying to access your systems. But when it comes to verifying users’ identity, many are unaware of the two kinds of authentication measures available.

Warning signs your computer has malware

With the rise of eCommerce and online banking, cybercrime has evolved. Like criminals who pull smash-and-grab jobs, they go where the money is. However, unlike bank robbers, cybercriminals do their best to avoid detection by letting malware do the work for them.

BCP tactics to keep your business running

Whether your business is hit with a brief power outage or by a natural disaster, any kind of interruption to your organization’s productivity cuts into your profits. A business continuity plan (BCP) is critical to ensuring your organization stays open.

Monitoring employees online: Is it right?

The choice to monitor your employees’ computers or not is a tricky one. While part of you may think it’s unethical, it could end up saving you hours of lost productivity or preventing a data breach. Here are some pros and cons of employee monitoring, and some tips to handle it fairly if you decide […]