AI-Powered Membership Intelligence & Data Activation
Focus on Growing Your Membership, Not Googling Them
Your members change jobs, organizations evolve, and new opportunities emerge. But when your records go stale, messages go to the wrong inbox. Member Monitor uses AI automation and human validation to reliably catch those changes, so your team can focus on your members instead of their data.
Member Monitor also watches the organizations around your members. Integrating across your existing systems, Member Monitor is a single, intelligent source of truth for your association. Search for new prospect organizations that fit your criteria and prioritize the recruits and sponsorships with the most potential.
Deeper member understanding
More efficient operations
Greater member
value
New opportunities for growth
Your Members Are Changing.
Is Your Data Keeping Up?
Association data changes faster than most AMS platforms can keep up. It doesn’t know about the member who was promoted last month or the prospect organization that just hired a new executive director. Making timely updates for every change across thousands of profiles and websites is a monumental task, and it gets harder if information is stored across multiple systems. AI assistants can aggregate and research at lightning speed, but most associations aren’t willing to run the risk of having their member data updated without the accountability of a trained human operator.
At designDATA, we build security, traceability, and user adoption from the first design meeting to the last quality check. We’ve harnessed the speed of AI while keeping that trained, trusted team member in the driver’s seat. Updating your member data with Member Monitor is like reading your news feed: it presents every change it detects, supported by evidence, for the user to decide on. Give it a vote up or down to commit the change or reject it. And because a member’s history can be an important part of your outreach, Member Monitor stores it all, including an audit trail for every update. Instead of spending long hours researching who’s been promoted or moved on to another job, skip to sending them congratulations (or have Member Monitor do it for you).
The next time you want to run a targeted outreach campaign or provide a report on member statistics, the data will be ready when you are.
With current, consolidated data, your team can:
- Improve engagement with accurately targeted and correctly addressed campaigns.
- Pursue sponsorship opportunities when an organization’s structure or leadership changes.
- Reach out at the right moment with automated congratulations on a promotion or job change.
- Build strong recruitment pipelines of prospective members and member organizations and accurately prioritize high-value opportunities.
- Build relationships with the time they used to spend on research.
- Provide accurate, complete reports to inform strategic decision-making.
Make the Most of What You Already Have
Better data doesn’t require replacing the technology your association has already invested in. Member Monitor can become the hub for the programs you already use. Set up an automated workflow assigning a team member to outreach when a new prospect is identified, automatically email members when a new employer is detected, or run reports that can pull together information from all aspects of your association.
Member Monitor can integrate with Hubspot and Salesforce, as well as other email, event, and LMS platforms. It can also connect with virtually any Association Management System, including (but not limited to):
- iMIS
- MemberSuite
- re:Members
- Microsoft-based solutions
- Salesforce-based solutions
- NetForum
*If you don’t have a data lake or warehouse in place already, designDATA can help you set one up. A data warehouse is a structured way of storing your information for traditional business analysis such as dashboards and reports, and a data lake is central storage for both structured and unstructured information. A data lake allows exploration of your data by AI and enables advanced analytics. Neither is specific to Member Monitor. Improving your data storage will set your association up for success without lock-in.
How Member Monitor Works
in Your Daily Workflow
Step 1
AI continuously monitors for changes.
Member Monitor scans relevant information sources (LinkedIn, employer sites, university sites) for changes that matter to your association.
Step 2
A human validates them.
Every potential update is presented, along with evidence, to a team member for review.
Step 3
Your AMS is updated.
Validated information is timestamped and written back to your AMS, ensuring current records and traceability.
Step 4
Your team takes action.
A single, updated source informs marketing triggers, member outreach, recruitment campaigns, and more.
Your Data Never Leaves Your Systems
See Member Monitor in Action
Getting Started with Member Monitor
Member Monitor combines the speed of AI with the irreplaceable judgement of human review to help you maintain more reliable data and act more confidently. But what does it take to set up Member Monitor in your association?
- Permissions Configuration. Before Member Monitor is allowed to read or edit any data, our expert team will make sure it is safely configured in your environment, with only the access you approve.
- Workflow Design. Member Monitor can support a wide variety of automated actions. We will work with your team as much or as little as you want to get it configured according to your association's communication rules, benefits, and other particulars.
- Source Selection. Member Monitor reads more than just LinkedIn, but what sources matter most are different for each organization. We'll set up Member Monitor to favor discovery on the professional networks, publications, and other sites that you deem authoritative.
- Integration with Existing Tools. Member Monitor is vendor agnostic. Tell us what you are using now, and we will tell you how it can be integrated.
- User Training. We know how important your time is. Member Monitor is here to help you reclaim hours from your week. But to make the most of it, we provide initial and refresher training to familiarize your team members with the workflows, best practices, and safeguards of their new tool. Refresher training both reminds your team of helpful tips and gives us an opportunity to keep them up to date as we add new features to Member Monitor.
Member Monitor isn’t all-or-nothing. You can start small, collecting updates, uncovering insights, and triggering workflows without connecting every system you use. We also offer ongoing management, if you’d like to have continued support operating and integrating Member Monitor.
Meet Member Monitor:
A Smarter Way to Research
Member Monitor keeps track of your members and the organizations around them. With Company Watch, you create a profile for an ideal member organization and Member Monitor finds the ones that fit. You can also follow the firms your members already work for and hear when their leadership or structure changes.
That means your team can:
- Target prospects by revenue, industry, region, or workforce size
- Prioritize the organizations with the most growth potential
- Spot openings for recruitment or sponsorship when a firm’s leadership changes
- Build a recruitment pipeline that updates as the market moves
Turn Better Data into
Membership Growth
Traditional data maintenance helps you keep records organized. Member Monitor takes an important leap further to help you discover what those records tell you and how to put that information to work. Here’s how it compares to the traditional research cycle:
Traditional Data Maintenance
Member Monitor
Member Monitor is designed to help your association move beyond maintaining a database to make more informed membership, engagement, and growth decisions.
Frequently Asked Questions
About Member Monitor
AI assurance comes in two forms: the first is that your data never leaves your systems, the second is that the AI assistant cannot make changes without human approval. Member Monitor uses human validation in combination with AI monitoring to maintain data accuracy. AI identifies potential changes, but one of your team members reviews each and every update, including the evidence for making the change, before it’s committed to your business systems.
Validated updates are timestamped to support visibility into when changes were made. This allows your team to benefit from the speed of AI without relying on unchecked updates.
Yes. Member Monitor is designed to be vendor-agnostic, meaning it can connect with virtually any Association Management System, including iMIS, MemberSuite, and more. It can also integrate with relevant CRM, LMS, and marketing platforms, and trigger Hubspot, Salesforce, and Mailchimp actions.
During implementation, we identify the most useful data sources and integrations for your association.
This tool goes beyond just maintaining existing records. By creating a single, intelligent store of up-to-date information, it enables you to identify prospective member organizations matching the profile you set, react to changes in professional roles and organizations, and discover new opportunities in industry developments.
Your team can prioritize the recruits and sponsorships most likely to have the most impact and reach emerging professionals.
Implementation starts with your association’s priorities, existing technology, and data sources. We’ll help you determine which systems to connect, what information to monitor, and how updates should be reviewed and activated.
You can begin with a focused set of integrations and expand in phases. This helps you begin collecting information without having to connect every system at once.
Member Monitor is designed with security, traceability, and data quality in mind. Your member data is only updated after human approval, and each update is logged. Implementation includes user training and permission configuration to ensure the system conforms to your association’s procedures and requirements.
Your Next Membership Opportunity Could Be an Update Away
Member Monitor helps your association uncover prospects your team hasn’t discovered yet and turn information into actionable data. But what would it look like in your day-to-day?